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Rockstar Marketing for Authors
Rockstar Marketing for Authors - Course Introduction
Rockstar Marketing Introduction (2:11)
Book Genius Community Access
Mini Case Study - How I Built the "Jayne Allen" author platform (1:27)
What I Learned Running a In-House Marketing Team at a Publishing House
Assignment: Course Check-In
Assignment - Course Vision Statement
Rockstar Marketing for Authors - Week 1
LIVE Instruction and Q & A - Marketing 101 and Author Platform Fundamentals
Assignment: Collect your "Comps"
Download Your Course Workbook
Download: Audience Infographic
Rockstar Marketing for Authors - Week 2
LIVE Instruction and Q & A - Building Your Author Platform: Website, Social Media, and Mailing List
Download: Sample Marketing Budget
Download: 50 Genius Social Media Content Ideas for Authors
Watch: Recorded "Learn from the Pros" Influencer Marketing Interview (36:16)
Access: Your Instagram/Bookstagram and Influencer Marketing Mini Course
Access: Your Tik Tok/BookTok Mini Course
Access: Your Email Marketing Mini Course Resources
Download: Email Marketing Best Practices Cheat Sheet
Rockstar Marketing for Authors - Week 3
LIVE Instruction and Q &A - Essential Marketing Tools for Authors
Download: Irresistable Cover Design - Creative Brief Template
Assignment: Read NetGalley Case Study
Access: Book Reviews Genius Mini Course
Access: Copywriting for Authors Mini Course - Book Sizzle Copy and Blurb Training
Assignment: Write Your Book's "Sizzle" Marketing Copy
Download: Blurb Request Template
Assignment: Write Your Author Bio
Rockstar Marketing for Authors - Week 4
LIVE Instruction and Q & A - DIY Marketing Plan, Media Plan, Pre-Order and Launch Strategy
View: Traditional Publishing Book Marketing Plan Example
Download: Book Club Kit Examples
Assignment: Complete Your Book Marketing Plan in Course Workbook
Assignment: Complete your Book Marketing Budget
View: Media Pitch Examples
Assignment: Complete Your DIY "Media Pitch"
Assignment: Create Your "Pitch List"
Access: Media Training Mini Course
Assignment: Complete Your DIY "Media Training"
Rockstar Marketing for Authors - Course Conclusion
Assignment: Course Check-Out
Assignment: Revisit Vision Statement
Download: Book Genius Marketing Checklist
Download: Course Completion Certificate
Download: Email Marketing Best Practices Cheat Sheet
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