Introducing the Book Genius
Summer Writing Blockbuster.
A Summer Writing Program specifically designed to break through the blocks to keep you energized, focused, and motivated. Led by one of "Big 5" publishing's bestselling authors Jayne Allen — designed for writers with real lives.
★ July Masterclass — Enroll Now →
The July Masterclass is for you if
Marketing makes you feel —
You realize that marketing is necessary to ensure your book isn't invisible, but you don't know where to start. Should you be on TikTok? Substack? Instagram? YouTube? How do you create a mailing list? A podcast? We'll get you clarity to build your Author Platform — and keep your sanity.
The social media landscape presents a new option on a daily basis. Which ones qualify as an "author platform?" What moves the needle if you're pursuing a traditional publishing deal vs. self-publishing? We'll cut through the noise.
It's enough work to write a book. If the idea of also having to worry about marketing seems like the last straw, this is the right Masterclass to sort out what matters from what does not — so you can place your focus only where it needs to be.
There's nothing worse than putting your time into a book only to find it's largely invisible in a sea of other offerings. If you're wondering what you need to do — or frustrated that you've already done more than you imagined — this Masterclass is essential.
Here is what no one tells writers: marketing is no longer something your publisher does for you. Whether you're traditionally published or independent, you are now the franchise. The author IS the marketing engine — and the publishers signing deals right now are looking for authors who understand this. This Masterclass gives you that understanding — and a real, workable plan — in one evening.
Jayne Allen —
Writing from the field,
in real time.
Jayne Allen is a HarperCollins–published, New York Times–reviewed bestselling author of the Black Girls Must Die Exhausted trilogy, The Most Wonderful Time, and co-author of The Best Man: Unfinished Business — winner of the inaugural Astra Book Award for Best Debut Novel.
Before her writing career, she was a Harvard Law graduate and entertainment attorney who spent over a decade running marketing campaigns for some of the biggest entertainment launches you know. As Fmr. Executive Vice President of Digital Strategy, she ran the digital marketing agency of record for Lady Gaga's historic album Born This Way — 1.1 million copies sold in its first week (only 25 albums have ever accomplished this). She also ran digital marketing for the launch of the Braxton's reality show on WeTV, which ran for 7 seasons, and took a cosmetics brand from zero sales to QVC — entirely through online audience-building.
She has sold 300,000+ copies worldwide, twice earned out a six-figure advance, and is currently writing under contract for four more books. When she teaches this summer, every video comes directly from the experience of being a working author on deadline — right now.
"This is the program I wish had existed when I was trying to finish my first book."
Your Writer's
Blockbuster Summer
Three months. Three masterclasses. Each one designed to permanently break through a specific block that keeps writers from finishing — and getting paid for — their work.
Three masterclasses. Three bonus sessions. Three 30-day immersions.
Three chances to break through — and get your book done — this summer.
End your blocks. For good.
All three months.
One great decision.
June + July + August standard access. Everything you need for a complete writing journey — from first idea to finished manuscript to author platform.
$225 + $225 + $197 = $647 separately
Get the Bundle — Best Price of the SummerWhat you get when you show up
Before the month begins, spend four hours with Jayne live. Walk away with a writing framework, a plan, and the energy to execute it — whether you're starting your first page or returning to a manuscript.
Not archived. Not recycled. Every video comes directly from the experience of being a working author writing under contract right now — on deadline, in real life.
Daily prompts aligned with each month's focus, paired with a tracker that makes consistency visible. Small consistent moves build manuscripts, audience, and careers.
A writer community that sticks around long after the immersion ends. Connect, stay accountable, and keep writing. Included free with every enrollment — a $99 value.
Teaching from the field.
Still writing.
Still under contract.
Still in it with you.
Since stepping away from teaching in 2023, Jayne published two more books and signed contracts for four additional titles — including two new series of her own.
Her co-author won the inaugural Astra Book Award for Best Debut Novel. Her revision mentee won the We Need Diverse Books Adult Fiction competition and is being considered for a contract with Penguin Random House.
She didn't come back to teach from memory. She came back to teach from now.
contract
2024–25
