The Business of Traditional and Self Publishing

(Starts September 5th)

This Course Is For You If:

✅ You Want to Learn and Understand Publishing as a Substantive Business

✅ You Want to Develop a Sustainable (and Profitable) Career as an Author

✅ You Want to Understand the Publishing Options for Your Book

✅. You Want to Develop a Realistic Plan for Publication that Fits Your Goals

✅ You Want to Learn the Fundamentals of Establishing a Business Team and Author Platform


This course has no pre-requisite and is designed for all levels of participants. You do not need to have a completed manuscript to participate. "Rockstar Marketing for Authors" is considered an appropriate companion course, but is not required. If you have questions, please first check the FAQ below or email [email protected].

Program Contents

Your Instructor

Jayne Allen
Jayne Allen

Behind the pen name “Jayne Allen” is Jaunique Sealey, an accomplished multi-disciplinary professional who started writing books as a pastime and developed it into a blockbuster career in publishing. She has helped devise a platinum-selling album release strategy (Lady Gaga’s Born This Way album), led award-winning marketing agency work, created her own bestselling novel series, and launched multiple companies from concept to revenue, including a cosmetics brand on QVC. Her unique experience-based insights have been featured by national and international platforms such as SXSW, Forbes, Huffington Post, TechCrunch, and Fox News.

Under pen name “Jayne Allen,” Ms. Sealey is the author of Black Girls Must Die Exhausted. Initially self-published, her groundbreaking debut novel was acquired by HarperCollins’ HarperPerennial imprint in a four-book deal along with sequel books, Black Girls Must Be Magic and Black Girls Must Have it All, and a standalone novel scheduled for 2024. She has been reviewed by The New York Times Book Review, and has been featured on Good Morning America, and in USA Today, BuzzFeed, Shondaland, Black Enterprise, Detroit’s HOUR Magazine, and numerous other publications. Her follow-up novel Black Girls Must Be Magic was recently named as one of the 7 Best Novels of 2022 by Essence Magazine. Her books have sold over 100,000 copies worldwide across formats and her first novel was translated into Portuguese, specifically for release in Brazil. The year after its initial release, the Black Girls trilogy was optioned by AGC Studios and is currently in development as a television series.

Also a non-fiction author, Ms. Sealey wrote and published “Piece of the Fame,” and “Regroup,” both acclaimed titles delivering her business expertise and general advice in the areas of social media, brand development and entrepreneurship. Since 2018, through her online educational platform Book Genius, she has served hundreds of largely under-represented authors with writing and marketing resources and instruction.

A graduate of Duke University Pratt School of Engineering and Harvard Law School, Ms. Sealey spent a decade as an entertainment attorney and another decade following as an entrepreneur, turnaround strategist, and marketing executive, serving as a founder and founding executive management for several companies and brands.

Frequently Asked Questions

When does the course start and finish?
This course consists of Four Weeks of Live Virtual Instruction that starts on Tuesday, September 5th and a series of assignments and downloadable resources for weekly self-study. The Live portion of the course meets from 8:30 PM ET/5:30 PM PT and ends at 10:00 PM ET/7:00 PM PT. Each of the four live sessions are recorded and will be available in the even that you are unable to make the designated course meeting time.
How are the Live Sessions structured?
Each weekly Live Session is conducted for 90 minutes with approximately one-hour of lecture-style instruction and thirty minutes of live Q&A. In the event that you are enrolled and unable to make any one of the live sessions, but have course-specific questions, they can be submitted to the Instructor via the Course Platform.
What if I don't have a completed manuscript? Can I still benefit from the course?
There is no requirement to participate in this course and a completed manuscript is not a pre-requisite. Many would find it helpful to have an understanding of the business side of publishing as a supplement to their ongoing creative efforts. You will certainly benefit from the course, especially by eliminating any uncertainty about what will happen once your manuscript is completed, including identifying a path to publication.
What if it is after Septemember 5th? Can I still join the course?
Enrollment will be closed on the sooner date of when course capacity is reached or on September 5th before the first Live Instruction session.
Are refunds available if I'm unhappy with the Course?
If you find that you are unhappy with the course after the first week, please send an email to [email protected] to discuss options for a refund.

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