Wondering what makes people say yes to your book?
The answer probably isn't what you think.

On July 1st at 6pm ET, you join a live Masterclass evening — four 45-minute sessions taught by Jayne Allen, with breaks for Q&A throughout. The next morning, your 30-day guided implementation begins: daily content prompts, field videos from Jayne filmed inside her own active marketing campaign, and access to the private community. Three times during July — Saturday mornings at noon ET — Jayne hosts live video sessions where you bring your questions, report your progress, and clear whatever is blocking you. Everything is designed to move in one direction: from information to action to a marketing practice that actually fits your life as a writer.

No problem. All sessions are recorded in audio and video and made available to you for 30 days — so you can watch at your own pace, rewatch anything that needs to sink in, or listen like a podcast on your commute. And if questions come up while you're working through the recordings, you have three live Saturday sessions in July to bring them directly to Jayne. You also have access to the private community for a full year, where you can connect with fellow writers and continue the conversation long after July ends.

Yes — and now is actually the best time. Readers are going to be interested not only in what you wrote, but also why you wrote it and how the process was for you. How it changed you, what you sacrificed. This content is invaluable and only exists while you're writing — the questions you're wrestling with, the decisions you're making, the research you're doing — is the most authentic marketing material you will ever have. Authors who build their platform while writing arrive at their query letter with an audience already listening. Authors who wait start from zero. This Masterclass is designed to work alongside your writing, not instead of it.

This course accounts for the fact that many writers and aspiring writers don't have experience or preference for being on camera. The good news is that many options for effective author marketing don't require video at all. We've identified multiple content workflows built specifically for writers who prefer not to be on camera — long-form writing, newsletters, podcasts, and community-based platforms that reward depth over performance. We'll provide options in this course to find the path that fits how you already think and create.

There's nothing more frustrating than investing your time and money in a program that provides information but doesn't give you the change you were looking for. This program is structured to provide the necessary information you'll need quickly and then the structure you'll need to make a real and honest change in implementing this in your life. The program is structured with intention by a working author for authors in a way that puts the writing and the author first, authentically. The Masterclass evening gives you the information. The 30-day guided implementation starts the next morning so you don't leave with just notes in a notebook. And three live Saturday sessions give you somewhere to bring the questions that come up once you're actually doing the work. Information alone doesn't build a skill. This program is designed to make sure you don't just learn it — you practice it.

It's not too early — it's exactly the right time. Building a platform before you have a book isn't just possible, it's the strategy. The authors who land deals and find readers aren't the ones who started marketing after publication. They're the ones who started building while they were still writing. This Masterclass shows you how to start from zero in a way that's manageable, sustainable, and doesn't require you to already be someone.

That feeling almost always comes from thinking about marketing as selling — which it isn't. Marketing, done the way this program teaches it, is storytelling. It's finding the readers who already need your book and making sure they know it exists, but speaking to them authentically. When you reframe it that way — as a service to the reader rather than a performance for the market — the inauthenticity dissolves. Most authors who come in resistant leave feeling like they've finally found a way to talk about their work that actually feels like them.

This is understandable — and the reality is that the publishing landscape now requires marketing as part of the job. This program is specifically built to help you make that time without overwhelm. The workflow you'll build in July is designed around longer-form content you create once and distribute in smaller pieces — so you're not starting from scratch every day. The daily prompts are short. The live sessions are one hour. The Masterclass itself is one evening. And the system is designed so that marketing and writing reinforce each other rather than compete.

Yes. The four key marketing assets, the reader identification work, and the platform strategy in this program apply across fiction, nonfiction, memoir, literary, commercial, self-published, and traditionally published books. The specific platforms and content formats you choose will differ — and the program accounts for that — but the underlying system is universal.

The program doesn't assume any technical background. The tools covered are chosen specifically for authors, not marketers — accessible, low-cost, and learnable quickly. And if something isn't clear, the three live Saturday sessions are exactly the place to bring that question.